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A deep dive into the minds of the youngest consumers
What's in our scroll
The Wall Street Journal
The Americans Who Are Going a Whole Month Without Buying Anything
Google searches for ‘No Buy January’ have hit a five-year high as Gen Zers and millennials sign up for the thrifty challenge.
WeTransfer
DON'T BE DUMB BY A$AP ROCKY
Create your own content with A$AP Rocky
The New Yorker
Why Albums Drop and Movies Launch
he ephemeral nature of contemporary music consumption has made it much harder to elevate an album—even a very good one—into the category of an event.
JJJJound
Welcome to Weekly Previews
This section will offer an early look at upcoming product releases, showcasing the full range of items scheduled to launch, organized by drop for easy reference.
GQ
The Laptop Boyfriends Can’t Stop Watching YouTube in Bed
Young men are consuming YouTube videos while they sleep, eat, work, rest, cook, bathe, and poop. And we just can’t seem to get enough.
Intelligencer
The Campus AI Crisis
Young graduates can’t find jobs. Colleges know they have to do something. But what?
The Atlantic
‘Looksmaxxing’ Reveals the Depth of the Crisis Facing Young Men
The most narcissistic corner of the internet is having a moment.
Bloomberg
Dragons and Sex Are Now a $610 Million Business Sweeping Publishing
Romantasy authors Sarah J. Maas and Rebecca Yarros have garnered cult followings for writing about empowered female protagonists who go on quests in magical lands, and find love.
The New York Times
For Men, How Much Alcohol Is Too Much?
Federal officials working on the new dietary guidelines had considered limiting men to one drink daily. The final advice was only that everyone should drink less.
Intelligencer
The AI Shopping Wars Are Here
Big tech has big plans for bots that will do all your buying for you.
Tune-in to hear hosts Eli, Trey and Clara interview experts across a wide range of topics, breaking down the trends, shifts and people you need to know.
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Fun Money Talk$
What Happens to “Youth Culture” When Everyone Is Old?
The Come Up: How Gaston McGary Excels at PR, Music Managing, and Photography
Spotlight On
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The Ones to Know: Desire Lacap
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The Ones to Know: Fashion & Culture Favorites
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Three Ways Brands Can Show Up for Unrivaled
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Life Actually, A No Bullshit Study
In collaboration with the USC Center for Public Relations.
The Ones to Know: Mariah Winter
The Business of Influence
The Ones to Know: Desire Lacap
4 Major Creator Takeaways From Ad Age’s NextGen Marketing Summit
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